With studios in the state of Minnesota in the USA, Elementas Jewelry has been the achievement of jewellery designer Patricia Hauser, after a life long love of design and the elemental materials she discovered as a child; fossils, stones, gems and metals, Patricia naturally gravitated toward jewelry design and this gave rise to Elementas Jewelry.
It was important to really showcase the jewelry designs without the clutter usually associated with ecommerce websites, the jewelry designs had to sell themselves. It was also important to make the buying process as clean and simple as possible, giving the shopper full control of the process and the setup favourites to aid in the decision making process.
With such amazing designs of jewellery it was important to showcase Patricia's creations without taking the focus away from them with over complicated design. We set out to keep the site as clean and uncluttered as possible, with a simple navigation structure dedicated to clear calls to action and a concise, clear shopping experience.
Utilising Google's material design we created a site which uses a minimal of colours; with a rich yet subtle tone and lots of white space for a site which looks great on any screen size and device. Taking the site's development one step further we also created a Facebook store; allowing millions of customers to purchase Patricia's creations directly in Facebook.